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Blue Jeans for Babies supports Prematurity Awareness Month

 Tuesday, October 28, 2008

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COLUMBIA -- Businesses statewide are encouraged to participate in Blue Jeans for Babies, which will be part of the South Carolina Chapter of the March of Dimes activities during Prematurity Awareness Month this November. In an average week in South Carolina, 173 -- or one in six -- babies are born prematurely. Premature babies struggle to survive and may face lifelong health and developmental consequences.

The March of Dimes hopes to help communities in the Midlands focus their attention on the impact premature birth has on babies and families.

"During November, for Prematurity Awareness Month, we are inviting companies to participate in this promotion," said Parke Espy, of the South Carolina Chapter of the March of Dimes. "Employees can spend a day in the comfort of their blue jeans while making an impact they can feel good about. Participating in the Blue Jeans for Babies campaign makes a great statement to the community that a company or school cares about local families and the health of babies and families. Funds raised through this event help to support March of Dimes research and programs to help all moms have full-term pregnancies and healthy babies."

For more information about Blue Jeans for Babies or the March of Dimes, call Espy at 803-252-5200 or visit marchofdimes.com/southcarolina.

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